Something caused you to start a yoga practice.

Think back to the moment you first stepped onto a mat.

Maybe you were searching for something. Peace. Strength. A way to quiet the noise inside your head. Maybe someone you trusted said try this and something in you said yes. Maybe you were going through something so heavy that moving your body was the only thing that made sense.

Whatever it was, something moved you toward yoga before yoga ever moved you.

And that moment, that very first yes, is the story your future students are waiting to hear.

The problem most yoga facilitators don’t know they have

I talk to wellness practitioners every day who are showing up consistently on social media. They’re posting their schedules, sharing their certifications, reposting quotes about the breath and the body. They’re doing everything they were told to do.

But their classes still have empty spots.

Here’s what I’ve come to understand after 15 years of photographing small business owners and stepping into the world of social media storytelling. People are not looking for a yoga class. They are looking for a teacher they feel safe with. Someone whose journey reminds them of their own. Someone who has been where they are and found their way through.

They are scrolling your feed looking for a reason to trust you. And a schedule post is not going to give them that.

Your story will.

What does that actually look like?

It looks like sharing the real reason you came to yoga. Not the beautiful version. The honest one.

It looks like talking about what your practice has carried you through. The season that broke you open. The moment everything shifted on the mat. The thing you found in the stillness that you hadn’t been able to find anywhere else.

It looks like letting people into your world so that when they find you, they already feel like they know you.

That is the difference between someone scrolling past your post and someone DMing you to ask how they can join your next class.

The 90/10 rule

At Frame & Flow I teach what I call the 90/10 rule. For every 10 pieces of content you share, 9 should be building connections and 1 should be marketing.

Nine posts that invite people into your story, your philosophy, your world. One post that says here is how we can work together.

When you lead with a story, the selling becomes the easiest part.

A question to sit with

If someone found your Instagram today and scrolled through the last 30 days of your content, would they know why you started? Would they feel connected to you? Would they trust you enough to show up to your class for the first time?

If the answer is not yet, I want to help you change that.

I am Jen Maria, founder of Frame & Flow. I work with yoga facilitators and wellness practitioners to tell the story behind their practice through B-roll content, story led captions, and social media management. My job is to make sure the right students find you, feel you, and choose you.

If this landed with you, reply to this email. I would love to hear your story.

With warmth,
Jen Maria
Founder, Frame & Flow

P.S. I have a small number of founding client spots open right now at a very special rate. If you have been thinking about getting support with your social media presence, this is the moment. Reply FOUNDING and I will send you all the details.